Steadfast Retail Co.Authorized retail partner Partner with us

Every unit, traceable back to you.

Authenticity isn't a slogan. It's a supply chain you can follow from your warehouse to the customer's door.

The worry this answers: "Grey-market and counterfeit stock ends up on your listing." It's a fair concern. Here's how we make sure it never applies to us. See every concern we answer.

Our commitment

We buy products only from the brand itself or from a distributor the brand has authorized. If we can't confirm a supplier is authorized, we don't buy.

What we never do

  • Buy from liquidators, clearance outlets or closeout lots
  • Buy at retail to resell (retail or online arbitrage)
  • Buy diverted, grey-market or imported-for-another-market goods
  • Buy from anonymous marketplace sellers or "too good to be true" offers
  • Sell used, opened, refurbished or repackaged items as new

Records we keep

We keep supplier invoices and purchase orders for every product we sell. That paper trail lets us:

  • Prove authenticity to Amazon when it asks, as it regularly does
  • Show a brand exactly where its products came from
  • Trace a lot or batch if there's ever a quality issue or recall

Handling and storage

  • Shipments are checked against the purchase order on arrival, including quantities, condition and packaging.
  • Damaged units are set aside and never sold as new.
  • Products with expiration or lot dates are rotated so older stock sells first, and expired goods are never sold.
  • Inventory is stored in climate-appropriate conditions and fulfilled through Amazon's network.

Recalls and quality issues

If a brand issues a recall or quality hold, we pull affected inventory right away, stop sales and follow the brand's instructions for returns, destruction or customer notices.

What we keep private

We don't publish the names of our suppliers or the terms we buy on. That protects our partners. If you're a brand and want to confirm where your products came from, ask us and we'll show you.

How you can check

  • Ask us which of your authorized distributors we buy through.
  • Request invoices for your products. We'll share them with pricing redacted if needed.
  • Order from our Amazon storefront yourself and inspect what arrives.

Let's build something steady.

Tell us about your brand. You'll hear back from a real person within one business day.