Frequently asked questions.
Straight answers for brands, distributors and shoppers. Don't see your question? Ask us directly.
Partnership
What does Steadfast Retail Co. do?
We're an authorized online retailer. We buy products at wholesale from brands and their authorized distributors, then sell them new on Amazon at or above the brand's minimum advertised price, using the brand's approved content.
How are you different from other Amazon resellers?
Many resellers compete on price and buy from wherever stock is cheapest. We hold MAP, buy only through authorized channels, use only approved content and plan orders so we never need to dump inventory. Each of these is explained on our practices pages.
Why should we add another reseller to our listing?
Only if it makes the listing better. We add steady stock, Prime shipping, MAP compliance and a second set of eyes on your listing. If your listing already has enough good sellers, we'll tell you.
What value do you add beyond buying inventory?
We keep products in stock, fulfill fast through Amazon, keep your listing accurate, answer customers promptly and tell you when we see counterfeits, hijackers or MAP violations.
Will selling through you upset our other retailers?
It shouldn't. Holding your MAP keeps our Amazon price in line with your other retailers, which is exactly what keeps those relationships healthy.
Is a small new account worth our time?
We try to make it easy: documents in one email, a small trial order with little risk and a single point of contact. If it isn't working for you, you can end it cleanly.
Do you need exclusivity?
No. Most of our partnerships are standard authorized reseller accounts alongside the brand's other sellers. If you'd prefer a small network of trusted sellers, we're happy to discuss it.
You're a new company. Why should we trust you?
Fair question. We're founder-run and new in 2026, so we earn trust with commitments in writing, documents ready to share and fast, direct communication. Start with a modest first order and judge us on how we handle it.
What categories do you carry?
We focus on everyday, repeat-purchase products such as household, personal care, kitchen, pet and office goods. We don't sell restricted or regulated items that require special approvals unless we hold them.
Pricing & MAP
Will you follow our MAP policy?
Yes, always. We advertise at or above your MAP on every listing, every day, including weekends and holidays. See MAP & pricing.
Do you use automated repricing?
Any pricing rules we use are set with your MAP as a hard floor. No software is allowed to price your products below it.
What if another seller breaks MAP?
We don't follow them down. We hold our price and, with your permission, let you know which listings and sellers we've seen below MAP so you can enforce your policy.
Can you run promotions or coupons?
Only with your written approval and only in ways your MAP policy allows.
Listings & brand protection
Will you change our listings?
No. We use your approved images and copy. If we notice an error on a listing, we tell you and suggest a fix, but we don't make changes to your brand content without your approval.
Do you need access to our Brand Registry?
No. Brand Registry belongs to you. We'll never apply for it in your name or claim your brand as our own.
Can you help with unauthorized sellers or counterfeits?
We can't enforce on your behalf, but we can be your eyes on the listing. When we see something suspicious, we document it and send it to you so your team can act.
Orders & payment
What documents can you provide?
Our LLC formation documents, EIN and W-9, Texas sales and use tax permit, a completed resale certificate, our storefront link and a direct contact. See How it works.
How do you pay?
We prepay to start or follow the payment terms you offer, and we pay every invoice on time.
How often do you reorder?
It depends on how fast your products sell. We plan reorders from real sell-through so they're steady and predictable rather than one big order followed by silence.
What happens to stock if we end the partnership?
We stop new orders, then sell remaining stock at or above MAP or return or transfer it on agreed terms. We never liquidate below MAP.
Amazon shoppers
I bought something from you on Amazon. How do I get help?
Use the Amazon order page to message us, start a return or check delivery. Our shopper support page explains each option.
Are your products genuine?
Yes. Everything we sell is new, in original packaging and bought from the brand or its authorized distributor.
Let's build something steady.
Tell us about your brand. You'll hear back from a real person within one business day.