The worry this answers: "Careless sellers cause bad reviews, and nobody watches the listing." It's a fair concern. Here's how we make sure it never applies to us. See every concern we answer.
Our commitment
- We never claim your brand, apply for Brand Registry in your name or present ourselves as the brand owner.
- We never change your brand content without your approval.
- We tell you promptly when we see something that could hurt your brand.
- We protect the shopper experience, because a bad experience with a seller becomes a bad review of your product.
What we watch for
Because we're on your listings regularly, we often notice problems early. We keep an eye out for:
- Suspected counterfeits, such as complaints about packaging, quality or "fake" in reviews and customer messages.
- Hijacked or altered listings, such as changed titles, images or bullet points you didn't approve.
- Unauthorized or policy-breaking sellers, such as new sellers appearing, or offers below MAP.
- Duplicate or incorrect listings that split your reviews or confuse shoppers.
How we report problems
When we spot something, we send you a short, clear note: what we saw, where, when, and a screenshot or link. We don't flood your inbox, and we don't make claims we can't support.
Your call, always. Amazon's strongest enforcement tools belong to the brand owner. We're your eyes on the listing, and you decide what action to take.
Brand Registry stays with you
Amazon Brand Registry gives brand owners control of their listings and access to protection tools. It belongs to you. We won't apply for it, ask for your login or try to take control of your listings. If you'd like us to have limited access to help with something specific, that's your decision, made in writing.
Protecting the shopper experience
- We sell only new products in original, unopened packaging.
- Returned items are inspected and are never resold as new if opened, used or damaged.
- We answer customer messages quickly and honestly.
- We follow Amazon's rules on reviews: we never offer incentives for reviews or ask only happy customers to leave them.
What we can't promise
No one can stop every bad actor on Amazon overnight. Reports take time to resolve, and some problems need the brand owner or legal action. We'll be honest about what we see and what we can do, and we won't overstate it.
How you can check
- Check our seller feedback and account on Amazon at any time.
- Review any listing where we sell. Our content will match what you approved.
- Ask us for a summary of anything we've flagged on your listings.