What we do
Steadfast Retail Co. is a third-party retailer. We purchase inventory from brands and their authorized distributors at wholesale, then sell it new, in its original packaging, to customers on Amazon.
That's the whole model. We don't manufacture, private-label, liquidate or buy from the secondary market. We make money the honest way: by selling your products at the price you've set and coming back to buy more.
Why brands are wary of resellers, and how we answer
If you've been burned by Amazon resellers before, you're not alone. Most brands have the same worries, and they're fair ones. Here's each one, and exactly how we handle it.
Resellers undercut each other and drag the price below what your other retailers charge.
MAP is a hard floor in every pricing tool we use. We'd rather lose the Buy Box than undercut.
MAP & pricingSellers upload their own photos, rewrite titles or create duplicate listings.
We use only your approved content and never change anything without your sign-off.
Listing standardsUnauthorized sellers buy from liquidators or overseas, and fakes slip onto your listing.
We buy only from you or your authorized distributors, with an invoice behind every unit.
Sourcing & authenticityUsed, expired or slow-shipped orders turn into 1-star reviews of your product.
New, sealed products only. Returns are inspected, and customers get fast, honest replies.
Brand protectionToo many sellers means constant price swings and nobody responsible for the page.
We're glad to be one of a few trusted sellers, and we tell you when we see policy breakers.
Ways to work togetherA big opening order doesn't sell, so it gets cleared out cheap and the price takes months to recover.
Small first orders, steady reorders, and leftover stock is never cleared below MAP.
Inventory & orderingSome sellers ride on your marketing without contributing anything.
We keep products in stock with fast Prime shipping, catch listing problems early and report what we see.
Brand protectionUnderpriced Amazon offers upset the stores and websites that carry your products.
Holding MAP keeps your Amazon price in line with everyone else, so your other retailers stay happy.
MAP & pricingVetting and paperwork for a new buyer can cost more than the sales are worth.
Paperwork in one email, a small trial order with little risk, and one person handling everything.
How it worksWant the long version? Read why brands are wary of Amazon resellers.
Why brands work with us
- Price you can trust. We advertise at or above your MAP, always. See our MAP practice.
- A cleaner listing. One careful seller beats ten careless ones. We keep listings accurate and use only your content. See our listing standards.
- Eyes on your brand. We tell you when we spot counterfeits, hijacked listings or sellers breaking your policy. See how we protect brands.
- Predictable demand. We plan reorders and pay on time, so we become an account you can forecast. See how we order.
- Clean supply chain. Every unit traces back to you or your authorized distributor. See our sourcing practice.
Who we're a good fit for
- Brands without an Amazon team that want a careful partner to handle the channel.
- Brands with a MAP policy that want a reseller who will actually follow it.
- Brands dealing with messy listings or unauthorized sellers who want a reliable authorized seller on the page.
- Authorized distributors looking for a steady, well-run account that respects the brands they carry.
We work best with products people buy again and again: everyday household, personal care, kitchen, pet, office and similar categories. If you're not sure, ask. We'll give you an honest answer, even if it's "we're not the right fit."
What we ask of you
A good partnership runs both ways. To do our job well, we ask brands for:
- Your current MAP policy or pricing guidelines, in writing.
- Your reseller or distribution agreement, if you have one.
- Approved product images and copy, or confirmation that the existing listing is approved.
- A contact we can reach when something on the listing needs attention.
- Clear terms on ordering: minimums, lead times and payment terms.
No MAP policy yet? We'll still hold a pricing floor you're comfortable with, and we're happy to share how other brands structure theirs.
Ways to work together
Authorized reseller
The most common setup. We buy at wholesale, follow your reseller agreement and MAP policy, and sell alongside your other authorized sellers.
Limited-network partner
Some brands prefer a small number of trusted Amazon sellers rather than an open network. We're glad to be one of them, with clear expectations on volume and reporting.
Distributor account
If you sell through distributors, we'll buy through whichever authorized distributor you point us to, and follow your brand policies all the same.
An honest note about us
Steadfast Retail Co. is a young, founder-run company. You won't find a wall of logos here, and we won't pretend otherwise. What you will find is the owner on the other end of the email, written commitments on every page of this site and the documents to back them up.
We think that's the right way to start a business that brands will trust for years. Read more about us.